JOHN LEWIS

by AWARDS

Each year, for the last decade, UK department store chain John Lewis & Partners has launched a heart-warming holiday advert that, in many ways, signals the start of the holiday season in Britain. Traditionally, these are emotionally resonant spots designed to get people in the celebratory (and shopping) spirit. Tellingly, according to Campaign, no John Lewis spot in the last 8 years has ranked higher on the emotional scale than Adam & Eve/DDB's timeless tale, 'The Bear and the Hare'. This 2-minute animal kingdom animation is Hornet director Yves Geleyn at the top of his game—a proud representation of the type of delicate, patient care he puts into his work—and it's also one downright feel-good story about friendship and festive cheer.