Working at weareseventeen Cesar had the pleasure of directing this spot, working closely with George Alexander and Stephen Simmonds.

When they met Andy from Regenerate UK and found out about The Feel Good Bakery and the great work they do, they immediately wanted to use our skills to help get more awareness for the charity. Instead of setting out to create an overly worthy piece that explains everything about the charity; they decided to create a film which would simply embody the essence of feel good and bring a smile to everyone who watches it - hopefully resulting in more sharing and more awareness.

In this film they meet a whole host of quirky ingredients, who happily make their journey to become a sandwich together - but not just any sandwich, one that is bursting with feel good.