E4

by PARABELLA

E4 is a British television channel owned by Channel Four Television Corporation. As part of Channel 4's company-wide creative rebrand in 2018, E4 underwent its own rather extensive and eclectic metamorphosis. In total, 19 different TV idents were created by a mix of UK-based creatives (including Hornet directors Moth), all of which unveiled the new E4 logo in different ways. Parabella's particular ident, "E4igy", features a bizarre cast of costumed puppets setting fire to a wicker-made E4 effigy. Yes, it's weird. It's also totally awesome.

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E4