E4

by MOTH

As part of British TV channel E4's brand makeover, Moth was selected to create one of E4's whopping 19 new TV idents. (Hornet director duo Parabella was another of the selected creative teams.) For Moth's spot, "Window Worlds," they were given absolute creative freedom to create something fun and unexpected. Which is exactly what they did. With expert sound design and beautiful textures, lighting, motion, and framing, Moth's ident achieves a level of suspenseful intrigue that's impressive given the 30-second timeframe, and totally fun.    

WATCH:
WINDOW WORLDS