SPECIAL K

by PETER SLUSZKA

Peter Sluszka via Leo Burnett London celebrates Special K's first recipe change in over 30 years. Laced together with impeccable design and sensitivity, Peter uses the meticulous art of origami (a favorite of objects to animate) in this stop-motion piece. Butterflies, birds and the famous Special K red dress girl (recreated in paper) take form through intricate folds, creases and pleats to symbolize Special K's transformation.

Nearly every little fold of origami and papercraft was brought to life in-camera at Hornet's shooting stage in Brooklyn. To get a sense of all the subtle details that went into this spot, be sure to watch the making of video.