NSPCC

by YVES GELEYN

Yves Geleyn continues the award winning Share Aware campaign for NSPCC and Leo Burnett UK. In this installment we follow Mia, voiced by comedic genius Catherine Tate, as she confidently navigates the outside world but then needs a bit more guidance in the murkier world of the internet. The  campaign has been extremely successful in educating both children and their parents on how to confront the dangers of the web, as well as garnering praise throughout the advertising and educational industry for its effectiveness. 

WATCH:
MIA