MAD IN SPAIN

by CLIM

Tasked with creating the title sequence for MAD in Spain’s 2014 international design and creativity event,  Clim decided to go for concept above all else. They used connection as common thread for presenting the speakers and the activities of the festival. Starting from the simplest graphic expression (the dot) they went through 90 connected concepts ending up with the representation of Madness as a link to MAD festival’s name.

WATCH:
CONNECTION