ARLA - XANTHAN

by YVES GELEYN

Hornet director Yves Geleyn collaborated with Carmichael Lynch to produce Arla Food's first-ever, fully integrated US campaign. This was a unique experience as it not only asked Hornet to direct the films but also act as key players in front of the camera for the launch. The campaign asked kids if they knew what rBST or Xanthan were (key ingredients often found in competitors dairy products.) Unprompted and unscripted the kids described these chemicals as terrible monsters descending on the earth. Through the use of storytelling and the kids' own drawing and descriptions, our directors helped bring these characters and fantastical stories to life.

To see the rBST films by Dan & Jason click here.