Peter Sluszka uses a mixed media approach in a spot for the EA video game, SimCity Creator. The spot shuttles between live action and stop-motion, opening up with a mother and young boy getting ready for a ride to an unknown, presumably boring destination. Rainy and gloomy, we see the boy wipe condensation from the car window. As he peers through the glass, he sees a vivid city unfold and build before his eyes. Inspired by assets from the game, the boy’s active imagination comes to life as we see eggs rain down from the sky and hatch into fire-breathing dragons, while spiked balls crash upon the highway, narrowly missing his car. Using handmade and simply crafted props, Sluszka constructs a world that could have been easily created by the young boy, and in the spirit of the game, is totally destroyed to be built again.
CREDITS
Director: Peter Sluszka
Agency: Wieden + Kennedy
Executive Producer: Michael Feder
Producer: Hana Shimizu
DP: Ivan Abel
Line Producer: Mark Priola
Art Director: Lucky Cardwell
Stop Motion Animators: Matt Somma, Kevin Coyle
VFX Supervisor/Lead Compositor: Arthur Hur
Compositors: Andrew Macfarlane, Will Decker,Peter Fink
Editor: Joseph Suslak, Anita Chao
3D Artist: Erwin Riau
ADDITIONAL CREDITS
Client: Electronic Arts
Agency: Wieden + Kennedy
Copywriter: Charlie Gschwend
Art Director: Azsa West
Creative Directors: Jed Alger & Aaron Allen
Producer: Jennifer Fiske
Associate Producer: Natalie Montgomery
Account Executive: Brendan Keenan