PNC by Peter Sluszka

ABOUT

Hop aboard PNC's Index Express and take a ride into a fabricated miniature world with interactive props and figures at every stop. Peter Sluszka designs this immersive world within the setting of a department store window during the holidays for PNC Wealth Management's 12 Days of Christmas site. PNC's yearly interactive website tracks the cost of Christmas based on the gifts in the classic song The 12 Days of Christmas.

 

For the past 28 years, PNC has taken each of the gifts and created an index to track the rise and fall of the prices, giving us a barometer of the economic times in relation to years past. A fun way to educate children and adults on the economic side of Christmas, Hornet teamed up with The Famous Group to create the fully interactive website. The motion controlled live action train intertwines seamlessly with the stop motion stations along the way that feature gifts such as a partridge in a pear tree to eight maids milking. PNC's very own Jim Dunigan makes his yearly appearance leading us through the interactive experience.

More

CREDITS

Director: Peter Sluszka 

 

Hornet Inc.

Executive Producer: Michael Feder

Head of Production: Greg Bedard

Producer: Zack Kortright

Editor: Anita Chao

Live Action Producer: Jennifer Pearlman

Director of Photography: Ivan Abel 

Motion Control Operator: Anthony Jacques

Gaffer: Joe Matina

Best Boy Electric: Chris Bucior

Key Grip: Donovan Lambert

Best Boy Grip: Parrish McLean, Attika Torrence

1st AD: Jon Campbell

1st AC: Drew Cerria

Motion Control Assistant: Drew Cerria

VTR: Hans Chew

Sound Mixer: Dave Sharky

Teleprompter: Laura Wiley

Hair & Makeup: Martha Friedlander 

Art Director: Halsey Rodman

Lead Fabricator: Dave Barnes

Fabrication: Connie Chan, Jacob Dyrenforth, Peter Erickson Jesse Greenberg, Grant Guilliams, Dmitri Hertz, Eben Kamihira, Ben Kress, Tim McDonald, Ben Phelan, Junko Shimizu

Sculptors: Ben Kress, Michael Lawrence

Animators: Chris Gilligan, Matt Somma

Production Manager: Erin Leeman

Production Coordinator: Foster McLaughlin

Production Assistants: Calvin Perez, James Quinn

Lead Compositor: Arthur Hur

Compositor: John Harrison, Sam Mason, Chris Boyce, Yussef Cole, Tavet Gillson

Storyboard Artist: David Zung

Illustrator: Ben Plouffe

 

GALLERY

PETER SLUSZKA
Peter Sluszka
SPECIAL K
Peter Sluszka
MOONES
Peter Sluszka
BAT FOR LASHES
Peter Sluszka
YOUTH IN REVOLT
Peter Sluszka
PERMANENT TSB
Peter Sluszka
G4
Peter Sluszka
EMERALD NUTS
Peter Sluszka
BJORK
Animation Director: Peter Sluszka
LANDROVER
Peter Sluszka
TAYLORMADE
Peter Sluszka
DEVENDRA BANHART
Animation Director: Peter Sluszka
EA SIMS
Peter Sluszka
REGINA SPEKTOR
Directors: Peter Sluszka & Adria Petty
CREST
Peter Sluszka