PNC by Peter Sluszka
ABOUT
Hop aboard PNC's Index Express and take a ride into a fabricated miniature world with interactive props and figures at every stop. Peter Sluszka designs this immersive world within the setting of a department store window during the holidays for PNC Wealth Management's 12 Days of Christmas site. PNC's yearly interactive website tracks the cost of Christmas based on the gifts in the classic song The 12 Days of Christmas.
For the past 28 years, PNC has taken each of the gifts and created an index to track the rise and fall of the prices, giving us a barometer of the economic times in relation to years past. A fun way to educate children and adults on the economic side of Christmas, Hornet teamed up with The Famous Group to create the fully interactive website. The motion controlled live action train intertwines seamlessly with the stop motion stations along the way that feature gifts such as a partridge in a pear tree to eight maids milking. PNC's very own Jim Dunigan makes his yearly appearance leading us through the interactive experience.
CREDITS
Director: Peter Sluszka
Hornet Inc.
Executive Producer: Michael Feder
Head of Production: Greg Bedard
Producer: Zack Kortright
Editor: Anita Chao
Live Action Producer: Jennifer Pearlman
Director of Photography: Ivan Abel
Motion Control Operator: Anthony Jacques
Gaffer: Joe Matina
Best Boy Electric: Chris Bucior
Key Grip: Donovan Lambert
Best Boy Grip: Parrish McLean, Attika Torrence
1st AD: Jon Campbell
1st AC: Drew Cerria
Motion Control Assistant: Drew Cerria
VTR: Hans Chew
Sound Mixer: Dave Sharky
Teleprompter: Laura Wiley
Hair & Makeup: Martha Friedlander
Art Director: Halsey Rodman
Lead Fabricator: Dave Barnes
Fabrication: Connie Chan, Jacob Dyrenforth, Peter Erickson Jesse Greenberg, Grant Guilliams, Dmitri Hertz, Eben Kamihira, Ben Kress, Tim McDonald, Ben Phelan, Junko Shimizu
Sculptors: Ben Kress, Michael Lawrence
Animators: Chris Gilligan, Matt Somma
Production Manager: Erin Leeman
Production Coordinator: Foster McLaughlin
Production Assistants: Calvin Perez, James Quinn
Lead Compositor: Arthur Hur
Compositor: John Harrison, Sam Mason, Chris Boyce, Yussef Cole, Tavet Gillson
Storyboard Artist: David Zung
Illustrator: Ben Plouffe
