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GOOGLE - SEARCH ON
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ABOUT THE PROJECT

Mixtape Club continues its successful Google Search Stories campaign with the launch of a new playful and whimsical spot for Toy Story 3. In collaboration with Google Creative Lab and Disney/Pixar, Mixtape Club has brought to life the lovable characters of Toy Story in a mini-adventure using the Google search engine. Seen through the eyes of the toys themselves, Mixtape brought the camera away from the screen and built it into a first-person POV. The viewer feels as if they too are one of the toys looking up and awed by the magnitude of the computer screen. And as the characters discover their presence online, a raucous adventure through the search engine ensues.

 

 

To accompany Mixtape Club's picture,  Huma-Huma  arranged the Toy Story theme for piano and incorporated custom sound design and the Toy Story voice-overs to marry the magical world of Toy Story and Pixar with the searchable world of Google. The end result is an authentic cinematic experience with the Google interface... good thing this ad will be seen in theaters preceding the Toy Story 3 main event!

 

 

"TOY STORY" CREDITS

 

Directors: Mixtape Club

 

Executive Producer: Michael Feder
Producers: Zack Kortright
Associate Producer: Sang-Jin Bae
Music & Sound Design: Huma-Huma
Sound Editor: Spencer Casey
  

"FATHER/DAUGHTER" CREDITS

 

Directors: Mixtape Club

 

Executive Producer: Michael Feder
Producers: Jan Wohrle, Zack Kortright
Associate Producer: Sang-Jin Bae
Music & Sound Design: Huma-Huma


"KEVLAR" CREDITS

 

Directors: Mixtape Club

 

Executive Producer: Michael Feder
Producers: Greg Bedard
Music & Sound Design: Huma-Huma

  
ADDITIONAL CREDITS
 
Google Creative Lab
WORK
British Gas Campaign Part 2
Director: Guilherme Marcondes
Agency: CHI&Partners
Youth In Revolt Director's Cut
Director: Peter Sluszka
The Weinstein Company
Grizzly Bear Two Weeks
Director: Gabe Askew
Museum La Gaite Lyrique
Director: Yves Geleyn
Bluebrain Ten by Ten
Director: Gabe Askew
Google Search On
Director: Mixtape Club
Agency: Google Creative Lab
EA Sims Secret World
Director: Peter Sluszka
Agency: Wieden + Kennedy
Culture Live The Magnificent Town of Vilnius
Director: PetPunk
Dentyne Blog Smog
Director: Santa Maria
Agency: McCann-Erickson
Ronald McDonald House Better Together
Director: Santa Maria
Agency: Leo Burnett
Maryland Lottery Reenactments - Campaign
Director: Dan & Jason
Agency: GKV
Burger King True Fairy Tales
Director: Peter Sluszka
Agency: Crispin Porter + Bogusky
Tyger Short Film
Director: Guilherme Marcondes
G4 Gcycle
Director: Dan & Jason
Agency: 72andSunny
Ad Council PSA
Director: Santa Maria
Agency:
TV on the Radio Me-I
Director: Mixtape Club
Record Label: Touch and Go
Starbucks Via
Directors: Mixtape Club, Santa Maria
Agency: BBDO
BBC2 Bruce Parry
Director: Guilherme Marcondes
Agency: Red Bee
Emerald Nuts Jean Luc
Director: Peter Sluszka
Agency: Goodby Silverstein & Partners
Trident Goat Food
Director: Santa Maria
Agency: J. Walter Thompson
Zune Arts Mother Like No Other
Director: Yves Geleyn
Agency: 72andSunny
Sierra Mist Ruby Splash Mr. Grapefruit
Director: Dan & Jason
Agency: Goodby, Silverstein & Partners
Smithwick's Not the Usual
Director: Peter Sluszka
Agency: McConnells
J&B Scotch Ampersand
Director: Santa Maria
Agency: Kessels Kramer, AMS
The Decemberists The Hazards of Love
Sluszka, Marcondes, SantaMaria, Pott
Record Label: Capitol Records
My Morning Jacket Touch Me I'm Going To Scream Pt. 2
Director: Mixtape Club
Record Label: ATO Records
G4 Midnight Spank
Director: Peter Sluszka
Agency: BBDO
Soot Giant Short Film
Director: Yves Geleyn
Jack Link's Wild Side Tips
Director: Aaron Stewart
Agency: Carmichael Lynch
Wendy's Smart Square Campaign
Director: Aaron Stewart
Agency: McCann-Erickson
J Dilla Nothing Like This
Director: Mixtape Club
Record Label: Stones Throw
Regina Spektor Samson & Us
Director: Peter Sluszka
Record Label: Sire Records