Directing team Santa Maria was invited to participate in Trident's campaign: A Little Piece of Happy. This short piece starts wrapped up in a piece of Trident gum and becomes unwrapped to reveal a sweet treat.
Santa Maria's piece features two goats in love who really get each other. These charming animations are quirky and whimsical spots intended solely to give you "a little piece of happy," and maybe even a little giggle.
Visit the Trident interactive site here.
CREDITS
Directors: Santa Maria
Agency: J. Walter Thompson
Producer: Hana Shimizu
Animator: Nicholas Johnnides
Modeling: Erwin Raiu
Compositor: John Harrison
Editor: Joseph Suslak
ADDITIONAL CREDITS
J. Walter Thompson
Executive Creative Director: Wayne Best
Creative Director: Brian Carley
Creative Director: Craig Damrauer
Copywriter: Greg Matson
Art Director: Subodh Samudre
Art Director: Tiago Veiga
Producer: Michael Glennon
Composer: Andy Green