Director Guilherme Marcondes was asked to build an environment that portrays the synergistic relationship between UK's British Gas, their customers and the world in which we live. The British Gas campaign through CHI&Partners showcases Guilherme’s stylistic signature of blending design, animation, 3D, VFX, and live-action.

Building upon the groundwork of combined mediums established in "Planet Home," "Switching" is one of the spots in the campaign that uses a continuous camera move. Traveling into and through the homes on each of the planets allows the viewer to delve deeper into the magical universe that Marcondes has created. Adding a strong 3D element to the campaign has also created a more intimate and tactile experience that invites the viewer to make themselves at home in this retelling of a British Gas universe.

"Life" ends the year with a journey through the seasons. Shot as a continuous timelapse, we see Marcondes' iconic planet come to life and evolve through an everchanging year. With great attention to detail and a particle system recreating the evolution of leaves and flowers, a year of great work and an exciting partnership culminates in this final 2009 spot for the holidays.

"Call Back" is unique in its journey outside the planet homes we have grown accustomed to. We humorously zip through a gas station, take a whirlwind rollercoaster ride, stop off at a tasty doughnut shop, and head home on a double decker bus.